February 20, 2023
Seeking.com is Now Selling Itself as “Dating Up” and Not a Sugar Dating Site
Seeking.com, formerly known as SeekingArrangement, has recently rebranded itself as a platform for “Dating Up.” The company’s new slogan aims to attract a more mainstream audience by distancing itself from the term “sugar dating.” This rebranding effort comes after years of controversy surrounding the site’s promotion of relationships between wealthy individuals, or “sugar daddies,” and younger, attractive individuals, or “sugar babies.” Past vs. Current Experience In the past, SeekingArrangement was known for its promotion of sugar dating, which is often viewed as a form of sex work. The site’s old […]