has been operating since 2002. It was a popular sugar daddy dating website due to the media exposure on BBC, CNN, and Dr. Phil. It was also the world’s first dating platform designed for affluent men and attractive women. In this review, you will learn more about the features, membership, pricing, and safety measures of

Membership and User Base only serves sugar daters in 4 countries (including the United States, Canada, Australia, and the United Kingdom). The site has 5 million members and most of its members live in the US and the UK. It is free to set up a dating profile on; however, both sugar daddies and sugar babies need to upgrade to premium members to be able to communicate with other members.

Features provides a variety of features that are commonly found on sugar daddy dating websites. These features include:

Advanced Search Filters: The website’s advanced search function enables users to filter potential matches by age, location, income, and other criteria.

Favorites List: Users can add profiles to their favorites list, making it easy to access and approach whom they like.

Private Messaging:’s private messaging system provides users with a secure and safe way to communicate with potential matches.


The premium membership costs $39.99 per month for both sugar daddies and sugar babies. Premium members can send long-form mails to other members, or instantly chat with online members.

Safety and Security team monitor accounts and review profiles and photos. However, the site doesn’t have profile verification feature, so you will need to be cautious of scammers and fakes.

Conclusion has been a popular sugar daddy website for over 20 years. Its extensive user base and advanced search filters make it easy for users to find potential matches. Although’s design and features may appear a bit outdated when compared to newer sugar daddy websites, it is still an excellent option for individuals seeking mutually beneficial sugar daddy relationships.